ASCEND Hypothesis Testing Calculator

Hypothesis Definition

Hypothesis / Epic Name

What are you testing? Be specific about the channel, message, or approach.

Value Proposition

Define your value proposition clearly

Version #

Which iteration of this hypothesis is this?

Impact Unit Settings

i

What is an Impact Unit?
An impact unit helps you measure success consistently across all hypotheses.

SaaS Startup: 1 unit = 100 users = $15k ARR

E-commerce: 1 unit = 500 customers = $50k revenue

Agency: 1 unit = 5 clients = $25k MRR

Choose Basis

Users or Revenue?

Set Scale

Define your unit

Confirm

Review & proceed

What do you want to measure?

Users/Customers - Track user acquisition Revenue (ARR) - Track annual recurring revenue Both - Track users and revenue together

Define your unit scale

Users per Unit

How many users = 1 impact unit?

ARR ($) per Unit

How much ARR = 1 impact unit?

Confirm your impact unit

Your Impact Unit:

1 unit = 100 users or $15,000 ARR

This means when you score 1.0 impact, you've achieved your target of 100 users or $15,000 ARR.

Execution Metrics

Time Invested (hours)

Total hours spent on this hypothesis

Your Hourly Rate ($)

For ROI calculation

Completion Status (Honest Assessment)

50%

0% - Just Started 50% - Halfway 100% - Fully Executed

Impact Assessment

Impact Score (1 unit = 100 users or $15k ARR)

0.5

0 - No Impact 1 - Target Hit 5 - 5x Target

Current impact: 50 customers or $7,500 ARR

Confidence in Data Quality

70%

0% - Pure Guess 50% - Some Data 100% - Verified

Market Feedback Tracking

Track your offer presentations (click to mark complete):

Offers made: 0 / 30 (minimum for validation)

What Resonated? (Click to add tags)

💡 time-saving

💰 affordable

✨ easy-to-use

⚡ fast-results

🤝 great-support

📈 roi

Common themes: pricing, speed, features, support, ROI

Variations Needed / Comments

Hypothesis Evaluation Results

Investment

Time × Rate

ROI

Return on Investment

Efficiency Score

Impact per Hour

Validation Status

Based on offers made

Next Steps Calculator

Recommended future effort: 0 hours

Expected additional impact: 0 units

Projected total ROI: 0%

ASCEND.

Hypothesis Definition

Impact Unit Settings

i

What is an Impact Unit?
An impact unit helps you measure success consistently across all hypotheses.

SaaS Startup: 1 unit = 100 users = $15k ARR

E-commerce: 1 unit = 500 customers = $50k revenue

Agency: 1 unit = 5 clients = $25k MRR

What do you want to measure?

Define your unit scale

Confirm your impact unit

Execution Metrics

Impact Assessment

Market Feedback Tracking

Hypothesis Evaluation Results

Hypothesis Comparison Dashboard

No Saved Hypotheses Yet

Hypothesis Definition

Impact Unit Settings i What is an Impact Unit? An impact unit helps you measure success consistently across all hypotheses. SaaS Startup: 1 unit = 100 users = $15k ARR E-commerce: 1 unit = 500 customers = $50k revenue Agency: 1 unit = 5 clients = $25k MRR

What do you want to measure?

Define your unit scale

Confirm your impact unit

Execution Metrics

Impact Assessment

Market Feedback Tracking

Hypothesis Evaluation Results

Hypothesis Comparison Dashboard

No Saved Hypotheses Yet

Impact Unit Settings

i

What is an Impact Unit?
An impact unit helps you measure success consistently across all hypotheses.

SaaS Startup: 1 unit = 100 users = $15k ARR

E-commerce: 1 unit = 500 customers = $50k revenue

Agency: 1 unit = 5 clients = $25k MRR